اليوم01
تجربة العملاء Management: الأسس والسياق المهني
- المفاهيم والأسس: Scope, terminology and professional context of Customer Experience Management
- المنهجيات والممارسات: Current practices and emerging trends in Customer Experience Management
- التحليل والتطبيق: Roles, responsibilities and stakeholder expectations in Customer Experience Management
- الأدوات والضوابط: Applied Customer Experience Management decisions in the context of commercial growth, brand experience and customer lifetime value