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CS-012 Customer Service and Client Relations
PROGRAMME BROCHURE

Customer Journey Mapping

An applied five-day programme focused specifically on Customer Journey Mapping.

Duration 5 days
Level Professional
Programme CS-012
KAIZEN EUROPEAN ACADEMY Executive & Professional Development www.kaizeneurope.academy
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Programme Overview

This five-day Kaizen European Academy programme is dedicated specifically to Customer Journey Mapping. It develops practical capability in Customer Journey Mapping through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.

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Learning Objectives

Explain the essential concepts, terminology and professional context of Customer Journey Mapping.
Apply the principal methods and tools used in Customer Journey Mapping.
Analyse realistic situations and make evidence-based decisions related to Customer Journey Mapping.
Evaluate performance, risk and control requirements in Customer Journey Mapping.
Develop a practical implementation or improvement plan for Customer Journey Mapping.

Who Should Attend

Professionals, specialists, supervisors and managers whose responsibilities involve customer journey mapping or who need to build practical capability in this area.

Programme Methodology

Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.

Learning Outcomes

Explain the essential concepts, terminology and professional context of Customer Journey Mapping. Apply the principal methods and tools used in Customer Journey Mapping. Analyse realistic situations and make evidence-based decisions related to Customer Journey Mapping. Evaluate performance, risk and control requirements in Customer Journey Mapping. Develop a practical implementation or improvement plan for Customer Journey Mapping.

Prerequisites

No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.

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Course Outline

Day01

Customer Journey Mapping: Foundations and Operating Context

  • Scope, terminology and professional context of Customer Journey Mapping
  • Current practices and emerging trends in Customer Journey Mapping
  • Roles, responsibilities and stakeholder expectations in Customer Journey Mapping
  • Diagnostic assessment of current Customer Journey Mapping practices
Day02

Core Methods and Tools for Customer Journey Mapping

  • customer expectations
  • service standards
  • communication
  • listening
Day03

Applied Practice in Customer Journey Mapping

  • empathy
  • complaints
  • service recovery
  • difficult customers
Day04

Performance, Risk and Control in Customer Journey Mapping

  • contact centres
  • CRM
  • journey mapping
  • service quality
Day05

Customer Journey Mapping: Integrated Workshop and Implementation

  • customer satisfaction
  • loyalty
  • service KPIs
  • coaching
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What You Will Receive

Programme learning materials
Practical resources and templates where applicable
Kaizen completion certificate
Participant support throughout the learning week
Kaizen European Academy

Executive & Professional Development across selected European destinations.

CONTACT & INFORMATION

Website: www.kaizeneurope.academy
Contact: www.kaizeneurope.academy/#contact