Back to programme
CS-007 Customer Service and Client Relations
PROGRAMME BROCHURE

Customer Relationship Management

An applied five-day programme focused specifically on Customer Relationship Management.

Duration 5 days
Level Professional
Programme CS-007
KAIZEN EUROPEAN ACADEMY Executive & Professional Development www.kaizeneurope.academy
01

Programme Overview

This five-day Kaizen European Academy programme is dedicated specifically to Customer Relationship Management. It develops practical capability in Customer Relationship through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.

02

Learning Objectives

Explain the essential concepts, terminology and professional context of Customer Relationship Management.
Apply the principal methods and tools used in Customer Relationship Management.
Analyse realistic situations and make evidence-based decisions related to Customer Relationship Management.
Evaluate performance, risk and control requirements in Customer Relationship Management.
Develop a practical implementation or improvement plan for Customer Relationship Management.

Who Should Attend

Professionals, specialists, supervisors and managers whose responsibilities involve customer relationship management or who need to build practical capability in this area.

Programme Methodology

Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.

Learning Outcomes

Explain the essential concepts, terminology and professional context of Customer Relationship Management. Apply the principal methods and tools used in Customer Relationship Management. Analyse realistic situations and make evidence-based decisions related to Customer Relationship Management. Evaluate performance, risk and control requirements in Customer Relationship Management. Develop a practical implementation or improvement plan for Customer Relationship Management.

Prerequisites

No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.

03

Course Outline

Day01

Customer Relationship Management: Foundations and Operating Context

  • Scope, terminology and professional context of Customer Relationship Management
  • Current practices and emerging trends in Customer Relationship Management
  • Roles, responsibilities and stakeholder expectations in Customer Relationship Management
  • Diagnostic assessment of current Customer Relationship Management practices
Day02

Core Methods and Tools for Customer Relationship Management

  • customer expectations
  • service standards
  • communication
  • listening
Day03

Applied Practice in Customer Relationship Management

  • empathy
  • complaints
  • service recovery
  • difficult customers
Day04

Performance, Risk and Control in Customer Relationship Management

  • contact centres
  • CRM
  • journey mapping
  • service quality
Day05

Customer Relationship Management: Integrated Workshop and Implementation

  • customer satisfaction
  • loyalty
  • service KPIs
  • coaching
04

What You Will Receive

Programme learning materials
Practical resources and templates where applicable
Kaizen completion certificate
Participant support throughout the learning week
Kaizen European Academy

Executive & Professional Development across selected European destinations.

CONTACT & INFORMATION

Website: www.kaizeneurope.academy
Contact: www.kaizeneurope.academy/#contact