Back to programme
DT-009 Digital Transformation and Innovation
PROGRAMME BROCHURE

Digital Customer Experience

An applied five-day programme focused specifically on Digital Customer Experience.

Duration 5 days
Level Professional
Programme DT-009
KAIZEN EUROPEAN ACADEMY Executive & Professional Development www.kaizeneurope.academy
01

Programme Overview

This five-day Kaizen European Academy programme is dedicated specifically to Digital Customer Experience. It develops practical capability in Customer Experience through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.

02

Learning Objectives

Explain the essential concepts, terminology and professional context of Digital Customer Experience.
Apply the principal methods and tools used in Digital Customer Experience.
Analyse realistic situations and make evidence-based decisions related to Digital Customer Experience.
Evaluate performance, risk and control requirements in Digital Customer Experience.
Develop a practical implementation or improvement plan for Digital Customer Experience.

Who Should Attend

Professionals, specialists, supervisors and managers whose responsibilities involve digital customer experience or who need to build practical capability in this area.

Programme Methodology

Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.

Learning Outcomes

Explain the essential concepts, terminology and professional context of Digital Customer Experience. Apply the principal methods and tools used in Digital Customer Experience. Analyse realistic situations and make evidence-based decisions related to Digital Customer Experience. Evaluate performance, risk and control requirements in Digital Customer Experience. Develop a practical implementation or improvement plan for Digital Customer Experience.

Prerequisites

No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.

03

Course Outline

Day01

Digital Customer Experience: Foundations and Operating Context

  • Scope, terminology and professional context of Digital Customer Experience
  • Current practices and emerging trends in Digital Customer Experience
  • Roles, responsibilities and stakeholder expectations in Digital Customer Experience
  • Diagnostic assessment of current Digital Customer Experience practices
Day02

Core Methods and Tools for Customer Experience

  • Customer experience strategy
  • Customer personas
  • Journey mapping
  • Moments of truth
Day03

Applied Practice in Digital Customer Experience

  • Voice of customer
  • Experience measurement
  • NPS, CSAT and CES
  • Service design
Day04

Performance, Risk and Control in Digital Customer Experience

  • Pain-point analysis
  • Omnichannel experience
  • Employee experience link
  • Personalization
Day05

Digital Customer Experience: Integrated Workshop and Implementation

  • Complaint insight
  • Customer loyalty
  • Experience governance
  • CX dashboards
04

What You Will Receive

Programme learning materials
Practical resources and templates where applicable
Kaizen completion certificate
Participant support throughout the learning week
Kaizen European Academy

Executive & Professional Development across selected European destinations.

CONTACT & INFORMATION

Website: www.kaizeneurope.academy
Contact: www.kaizeneurope.academy/#contact