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PR-013 Public Relations and Corporate Communication
PROGRAMME BROCHURE

Digital PR and Social Media

An applied five-day programme focused specifically on Digital PR and Social Media.

Duration 5 days
Level Professional
Programme PR-013
KAIZEN EUROPEAN ACADEMY Executive & Professional Development www.kaizeneurope.academy
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Programme Overview

This five-day Kaizen European Academy programme is dedicated specifically to Digital PR and Social Media. It develops practical capability in SOC through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.

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Learning Objectives

Explain the essential concepts, terminology and professional context of Digital PR and Social Media.
Apply the principal methods and tools used in Digital PR and Social Media.
Analyse realistic situations and make evidence-based decisions related to Digital PR and Social Media.
Evaluate performance, risk and control requirements in Digital PR and Social Media.
Develop a practical implementation or improvement plan for Digital PR and Social Media.

Who Should Attend

Professionals, specialists, supervisors and managers whose responsibilities involve digital pr and social media or who need to build practical capability in this area.

Programme Methodology

Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.

Learning Outcomes

Explain the essential concepts, terminology and professional context of Digital PR and Social Media. Apply the principal methods and tools used in Digital PR and Social Media. Analyse realistic situations and make evidence-based decisions related to Digital PR and Social Media. Evaluate performance, risk and control requirements in Digital PR and Social Media. Develop a practical implementation or improvement plan for Digital PR and Social Media.

Prerequisites

No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.

Kaizen European Academy ยท Executive & Professional DevelopmentPR-013
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Course Outline

Day01

Digital PR and Social Media: Foundations and Operating Context

  • Scope, terminology and professional context of Digital PR and Social Media
  • Current practices and emerging trends in Digital PR and Social Media
  • Roles, responsibilities and stakeholder expectations in Digital PR and Social Media
  • Diagnostic assessment of current Digital PR and Social Media practices
Day02

Core Methods and Tools for SOC

  • SOC mission and operating model
  • SOC tiers and roles
  • Logging architecture
  • SIEM concepts
Day03

Applied Practice in Digital PR and Social Media

  • Use cases
  • Detection rules
  • Alert triage
  • Investigation workflow
Day04

Performance, Risk and Control in Digital PR and Social Media

  • Threat intelligence
  • EDR and NDR concepts
  • Escalation
  • Incident handoff
Day05

Digital PR and Social Media: Integrated Workshop and Implementation

  • Case management
  • SOC metrics
  • Threat hunting
  • Playbooks
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What You Will Receive

Programme learning materials
Practical resources and templates where applicable
Kaizen completion certificate
Participant support throughout the learning week
Kaizen European Academy

Executive & Professional Development across selected European destinations.

CONTACT & INFORMATION

Website: www.kaizeneurope.academy
Contact: www.kaizeneurope.academy/#contact

Kaizen European Academywww.kaizeneurope.academy