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PR-003 Public Relations and Corporate Communication
PROGRAMME BROCHURE

Media Relations

An applied five-day programme focused specifically on Media Relations.

Duration 5 days
Level Professional
Programme PR-003
KAIZEN EUROPEAN ACADEMY Executive & Professional Development www.kaizeneurope.academy
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Programme Overview

This five-day Kaizen European Academy programme is dedicated specifically to Media Relations. It develops practical capability in Media Relations through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.

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Learning Objectives

Explain the essential concepts, terminology and professional context of Media Relations.
Apply the principal methods and tools used in Media Relations.
Analyse realistic situations and make evidence-based decisions related to Media Relations.
Evaluate performance, risk and control requirements in Media Relations.
Develop a practical implementation or improvement plan for Media Relations.

Who Should Attend

Professionals, specialists, supervisors and managers whose responsibilities involve media relations or who need to build practical capability in this area.

Programme Methodology

Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.

Learning Outcomes

Explain the essential concepts, terminology and professional context of Media Relations. Apply the principal methods and tools used in Media Relations. Analyse realistic situations and make evidence-based decisions related to Media Relations. Evaluate performance, risk and control requirements in Media Relations. Develop a practical implementation or improvement plan for Media Relations.

Prerequisites

No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.

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Course Outline

Day01

Media Relations: Foundations and Operating Context

  • Scope, terminology and professional context of Media Relations
  • Current practices and emerging trends in Media Relations
  • Roles, responsibilities and stakeholder expectations in Media Relations
  • Diagnostic assessment of current Media Relations practices
Day02

Core Methods and Tools for Media Relations

  • PR strategy
  • reputation
  • stakeholders
  • media relations
Day03

Applied Practice in Media Relations

  • messaging
  • content
  • public affairs
  • internal communication
Day04

Performance, Risk and Control in Media Relations

  • crisis communication
  • issues management
  • social media
  • executive communication
Day05

Media Relations: Integrated Workshop and Implementation

  • brand reputation
  • measurement
  • media monitoring
  • governance
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What You Will Receive

Programme learning materials
Practical resources and templates where applicable
Kaizen completion certificate
Participant support throughout the learning week
Kaizen European Academy

Executive & Professional Development across selected European destinations.

CONTACT & INFORMATION

Website: www.kaizeneurope.academy
Contact: www.kaizeneurope.academy/#contact