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PR-010 Public Relations and Corporate Communication
PROGRAMME BROCHURE

Public Affairs Management

An applied five-day programme focused specifically on Public Affairs Management.

Duration 5 days
Level Professional
Programme PR-010
KAIZEN EUROPEAN ACADEMY Executive & Professional Development www.kaizeneurope.academy
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Programme Overview

This five-day Kaizen European Academy programme is dedicated specifically to Public Affairs Management. It develops practical capability in Public Affairs through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.

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Learning Objectives

Explain the essential concepts, terminology and professional context of Public Affairs Management.
Apply the principal methods and tools used in Public Affairs Management.
Analyse realistic situations and make evidence-based decisions related to Public Affairs Management.
Evaluate performance, risk and control requirements in Public Affairs Management.
Develop a practical implementation or improvement plan for Public Affairs Management.

Who Should Attend

Professionals, specialists, supervisors and managers whose responsibilities involve public affairs management or who need to build practical capability in this area.

Programme Methodology

Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.

Learning Outcomes

Explain the essential concepts, terminology and professional context of Public Affairs Management. Apply the principal methods and tools used in Public Affairs Management. Analyse realistic situations and make evidence-based decisions related to Public Affairs Management. Evaluate performance, risk and control requirements in Public Affairs Management. Develop a practical implementation or improvement plan for Public Affairs Management.

Prerequisites

No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.

Kaizen European Academy ยท Executive & Professional DevelopmentPR-010
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Course Outline

Day01

Public Affairs Management: Foundations and Operating Context

  • Scope, terminology and professional context of Public Affairs Management
  • Current practices and emerging trends in Public Affairs Management
  • Roles, responsibilities and stakeholder expectations in Public Affairs Management
  • Diagnostic assessment of current Public Affairs Management practices
Day02

Core Methods and Tools for Public Affairs Management

  • PR strategy
  • reputation
  • stakeholders
  • media relations
Day03

Applied Practice in Public Affairs Management

  • messaging
  • content
  • public affairs
  • internal communication
Day04

Performance, Risk and Control in Public Affairs Management

  • crisis communication
  • issues management
  • social media
  • executive communication
Day05

Public Affairs Management: Integrated Workshop and Implementation

  • brand reputation
  • measurement
  • media monitoring
  • governance
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What You Will Receive

Programme learning materials
Practical resources and templates where applicable
Kaizen completion certificate
Participant support throughout the learning week
Kaizen European Academy

Executive & Professional Development across selected European destinations.

CONTACT & INFORMATION

Website: www.kaizeneurope.academy
Contact: www.kaizeneurope.academy/#contact

Kaizen European Academywww.kaizeneurope.academy