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PR-004 Public Relations and Corporate Communication
PROGRAMME BROCHURE

Strategic Communication Planning

An applied five-day programme focused specifically on Strategic Communication Planning.

Duration 5 days
Level Professional
Programme PR-004
KAIZEN EUROPEAN ACADEMY Executive & Professional Development www.kaizeneurope.academy
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Programme Overview

This five-day Kaizen European Academy programme is dedicated specifically to Strategic Communication Planning. It develops practical capability in Strategic Communication Planning through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.

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Learning Objectives

Explain the essential concepts, terminology and professional context of Strategic Communication Planning.
Apply the principal methods and tools used in Strategic Communication Planning.
Analyse realistic situations and make evidence-based decisions related to Strategic Communication Planning.
Evaluate performance, risk and control requirements in Strategic Communication Planning.
Develop a practical implementation or improvement plan for Strategic Communication Planning.

Who Should Attend

Professionals, specialists, supervisors and managers whose responsibilities involve strategic communication planning or who need to build practical capability in this area.

Programme Methodology

Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.

Learning Outcomes

Explain the essential concepts, terminology and professional context of Strategic Communication Planning. Apply the principal methods and tools used in Strategic Communication Planning. Analyse realistic situations and make evidence-based decisions related to Strategic Communication Planning. Evaluate performance, risk and control requirements in Strategic Communication Planning. Develop a practical implementation or improvement plan for Strategic Communication Planning.

Prerequisites

No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.

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Course Outline

Day01

Strategic Communication Planning: Foundations and Operating Context

  • Scope, terminology and professional context of Strategic Communication Planning
  • Current practices and emerging trends in Strategic Communication Planning
  • Roles, responsibilities and stakeholder expectations in Strategic Communication Planning
  • Diagnostic assessment of current Strategic Communication Planning practices
Day02

Core Methods and Tools for Strategic Communication Planning

  • PR strategy
  • reputation
  • stakeholders
  • media relations
Day03

Applied Practice in Strategic Communication Planning

  • messaging
  • content
  • public affairs
  • internal communication
Day04

Performance, Risk and Control in Strategic Communication Planning

  • crisis communication
  • issues management
  • social media
  • executive communication
Day05

Strategic Communication Planning: Integrated Workshop and Implementation

  • brand reputation
  • measurement
  • media monitoring
  • governance
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What You Will Receive

Programme learning materials
Practical resources and templates where applicable
Kaizen completion certificate
Participant support throughout the learning week
Kaizen European Academy

Executive & Professional Development across selected European destinations.

CONTACT & INFORMATION

Website: www.kaizeneurope.academy
Contact: www.kaizeneurope.academy/#contact