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SM-010 Sales, Marketing and Customer Engagement
PROGRAMME BROCHURE

B2B Sales Strategy

An applied five-day programme focused specifically on B2B Sales Strategy.

Duration 5 days
Level Professional
Programme SM-010
KAIZEN EUROPEAN ACADEMY Executive & Professional Development www.kaizeneurope.academy
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Programme Overview

This five-day Kaizen European Academy programme is dedicated specifically to B2B Sales Strategy. It develops practical capability in Sales through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.

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Learning Objectives

Explain the essential concepts, terminology and professional context of B2B Sales Strategy.
Apply the principal methods and tools used in B2B Sales Strategy.
Analyse realistic situations and make evidence-based decisions related to B2B Sales Strategy.
Evaluate performance, risk and control requirements in B2B Sales Strategy.
Develop a practical implementation or improvement plan for B2B Sales Strategy.

Who Should Attend

Professionals, specialists, supervisors and managers whose responsibilities involve b2b sales strategy or who need to build practical capability in this area.

Programme Methodology

Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.

Learning Outcomes

Explain the essential concepts, terminology and professional context of B2B Sales Strategy. Apply the principal methods and tools used in B2B Sales Strategy. Analyse realistic situations and make evidence-based decisions related to B2B Sales Strategy. Evaluate performance, risk and control requirements in B2B Sales Strategy. Develop a practical implementation or improvement plan for B2B Sales Strategy.

Prerequisites

No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.

Kaizen European Academy ยท Executive & Professional DevelopmentSM-010
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Course Outline

Day01

B2B Sales Strategy: Foundations and Operating Context

  • Scope, terminology and professional context of B2B Sales Strategy
  • Current practices and emerging trends in B2B Sales Strategy
  • Roles, responsibilities and stakeholder expectations in B2B Sales Strategy
  • Diagnostic assessment of current B2B Sales Strategy practices
Day02

Core Methods and Tools for Sales

  • Sales process and funnel
  • Prospecting and qualification
  • Needs discovery
  • Consultative questioning
Day03

Applied Practice in B2B Sales Strategy

  • Value proposition
  • Solution positioning
  • Handling objections
  • Negotiation
Day04

Performance, Risk and Control in B2B Sales Strategy

  • Closing techniques
  • Follow-up and pipeline discipline
  • CRM usage
  • Forecasting
Day05

B2B Sales Strategy: Integrated Workshop and Implementation

  • Sales productivity
  • Account expansion
  • Sales metrics
  • Buyer psychology
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What You Will Receive

Programme learning materials
Practical resources and templates where applicable
Kaizen completion certificate
Participant support throughout the learning week
Kaizen European Academy

Executive & Professional Development across selected European destinations.

CONTACT & INFORMATION

Website: www.kaizeneurope.academy
Contact: www.kaizeneurope.academy/#contact

Kaizen European Academywww.kaizeneurope.academy