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SM-014 Sales, Marketing and Customer Engagement
PROGRAMME BROCHURE

CRM and Customer Lifecycle Management

An applied five-day programme focused specifically on CRM and Customer Lifecycle Management.

Duration 5 days
Level Professional
Programme SM-014
KAIZEN EUROPEAN ACADEMY Executive & Professional Development www.kaizeneurope.academy
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Programme Overview

This five-day Kaizen European Academy programme is dedicated specifically to CRM and Customer Lifecycle Management. It develops practical capability in CRM Customer Lifecycle through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.

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Learning Objectives

Explain the essential concepts, terminology and professional context of CRM and Customer Lifecycle Management.
Apply the principal methods and tools used in CRM and Customer Lifecycle Management.
Analyse realistic situations and make evidence-based decisions related to CRM and Customer Lifecycle Management.
Evaluate performance, risk and control requirements in CRM and Customer Lifecycle Management.
Develop a practical implementation or improvement plan for CRM and Customer Lifecycle Management.

Who Should Attend

Professionals, specialists, supervisors and managers whose responsibilities involve crm and customer lifecycle management or who need to build practical capability in this area.

Programme Methodology

Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.

Learning Outcomes

Explain the essential concepts, terminology and professional context of CRM and Customer Lifecycle Management. Apply the principal methods and tools used in CRM and Customer Lifecycle Management. Analyse realistic situations and make evidence-based decisions related to CRM and Customer Lifecycle Management. Evaluate performance, risk and control requirements in CRM and Customer Lifecycle Management. Develop a practical implementation or improvement plan for CRM and Customer Lifecycle Management.

Prerequisites

No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.

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Course Outline

Day01

CRM and Customer Lifecycle Management: Foundations and Operating Context

  • Scope, terminology and professional context of CRM and Customer Lifecycle Management
  • Current practices and emerging trends in CRM and Customer Lifecycle Management
  • Roles, responsibilities and stakeholder expectations in CRM and Customer Lifecycle Management
  • Diagnostic assessment of current CRM and Customer Lifecycle Management practices
Day02

Core Methods and Tools for CRM and Customer Lifecycle Management

  • customer insight
  • segmentation
  • positioning
  • value proposition
Day03

Applied Practice in CRM and Customer Lifecycle Management

  • lead generation
  • sales process
  • customer journey
  • account management
Day04

Performance, Risk and Control in CRM and Customer Lifecycle Management

  • negotiation
  • pricing
  • campaigns
  • CRM
Day05

CRM and Customer Lifecycle Management: Integrated Workshop and Implementation

  • forecasting
  • commercial KPIs
  • retention
  • growth
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What You Will Receive

Programme learning materials
Practical resources and templates where applicable
Kaizen completion certificate
Participant support throughout the learning week
Kaizen European Academy

Executive & Professional Development across selected European destinations.

CONTACT & INFORMATION

Website: www.kaizeneurope.academy
Contact: www.kaizeneurope.academy/#contact