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SM-002 Sales, Marketing and Customer Engagement
PROGRAMME BROCHURE

Digital Marketing Strategy

An applied five-day programme focused specifically on Digital Marketing Strategy.

Duration 5 days
Level Professional
Programme SM-002
KAIZEN EUROPEAN ACADEMY Executive & Professional Development www.kaizeneurope.academy
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Programme Overview

This five-day Kaizen European Academy programme is dedicated specifically to Digital Marketing Strategy. It develops practical capability in Digital Marketing through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.

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Learning Objectives

Explain the essential concepts, terminology and professional context of Digital Marketing Strategy.
Apply the principal methods and tools used in Digital Marketing Strategy.
Analyse realistic situations and make evidence-based decisions related to Digital Marketing Strategy.
Evaluate performance, risk and control requirements in Digital Marketing Strategy.
Develop a practical implementation or improvement plan for Digital Marketing Strategy.

Who Should Attend

Professionals, specialists, supervisors and managers whose responsibilities involve digital marketing strategy or who need to build practical capability in this area.

Programme Methodology

Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.

Learning Outcomes

Explain the essential concepts, terminology and professional context of Digital Marketing Strategy. Apply the principal methods and tools used in Digital Marketing Strategy. Analyse realistic situations and make evidence-based decisions related to Digital Marketing Strategy. Evaluate performance, risk and control requirements in Digital Marketing Strategy. Develop a practical implementation or improvement plan for Digital Marketing Strategy.

Prerequisites

No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.

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Course Outline

Day01

Digital Marketing Strategy: Foundations and Operating Context

  • Scope, terminology and professional context of Digital Marketing Strategy
  • Current practices and emerging trends in Digital Marketing Strategy
  • Roles, responsibilities and stakeholder expectations in Digital Marketing Strategy
  • Diagnostic assessment of current Digital Marketing Strategy practices
Day02

Core Methods and Tools for Digital Marketing

  • Digital marketing strategy
  • Customer personas
  • Customer journey
  • Content strategy
Day03

Applied Practice in Digital Marketing Strategy

  • SEO fundamentals
  • Paid search
  • Social media marketing
  • Email marketing
Day04

Performance, Risk and Control in Digital Marketing Strategy

  • Landing pages and conversion
  • Marketing automation
  • Campaign measurement
  • Attribution concepts
Day05

Digital Marketing Strategy: Integrated Workshop and Implementation

  • Web analytics
  • Lead generation
  • Remarketing
  • A/B testing
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What You Will Receive

Programme learning materials
Practical resources and templates where applicable
Kaizen completion certificate
Participant support throughout the learning week
Kaizen European Academy

Executive & Professional Development across selected European destinations.

CONTACT & INFORMATION

Website: www.kaizeneurope.academy
Contact: www.kaizeneurope.academy/#contact