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SM-005 Sales, Marketing and Customer Engagement
PROGRAMME BROCHURE

Key Account Management

An applied five-day programme focused specifically on Key Account Management.

Duration 5 days
Level Professional
Programme SM-005
KAIZEN EUROPEAN ACADEMY Executive & Professional Development www.kaizeneurope.academy
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Programme Overview

This five-day Kaizen European Academy programme is dedicated specifically to Key Account Management. It develops practical capability in Key Account Management through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.

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Learning Objectives

Explain the essential concepts, terminology and professional context of Key Account Management.
Apply the principal methods and tools used in Key Account Management.
Analyse realistic situations and make evidence-based decisions related to Key Account Management.
Evaluate performance, risk and control requirements in Key Account Management.
Develop a practical implementation or improvement plan for Key Account Management.

Who Should Attend

Professionals, specialists, supervisors and managers whose responsibilities involve key account management or who need to build practical capability in this area.

Programme Methodology

Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.

Learning Outcomes

Explain the essential concepts, terminology and professional context of Key Account Management. Apply the principal methods and tools used in Key Account Management. Analyse realistic situations and make evidence-based decisions related to Key Account Management. Evaluate performance, risk and control requirements in Key Account Management. Develop a practical implementation or improvement plan for Key Account Management.

Prerequisites

No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.

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Course Outline

Day01

Key Account Management: Foundations and Operating Context

  • Scope, terminology and professional context of Key Account Management
  • Current practices and emerging trends in Key Account Management
  • Roles, responsibilities and stakeholder expectations in Key Account Management
  • Diagnostic assessment of current Key Account Management practices
Day02

Core Methods and Tools for Key Account Management

  • Account segmentation
  • Account attractiveness
  • Customer business model
  • Stakeholder mapping
Day03

Applied Practice in Key Account Management

  • Relationship strategy
  • Account objectives
  • Value proposition
  • Opportunity mapping
Day04

Performance, Risk and Control in Key Account Management

  • White-space analysis
  • Account planning
  • Executive sponsorship
  • Negotiation strategy
Day05

Key Account Management: Integrated Workshop and Implementation

  • Joint value creation
  • Retention and growth
  • Account profitability
  • Risk and dependency
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What You Will Receive

Programme learning materials
Practical resources and templates where applicable
Kaizen completion certificate
Participant support throughout the learning week
Kaizen European Academy

Executive & Professional Development across selected European destinations.

CONTACT & INFORMATION

Website: www.kaizeneurope.academy
Contact: www.kaizeneurope.academy/#contact