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SM-008 Sales, Marketing and Customer Engagement
PROGRAMME BROCHURE

Market Research and Customer Insights

An applied five-day programme focused specifically on Market Research and Customer Insights.

Duration 5 days
Level Professional
Programme SM-008
KAIZEN EUROPEAN ACADEMY Executive & Professional Development www.kaizeneurope.academy
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Programme Overview

This five-day Kaizen European Academy programme is dedicated specifically to Market Research and Customer Insights. It develops practical capability in Market Research through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.

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Learning Objectives

Explain the essential concepts, terminology and professional context of Market Research and Customer Insights.
Apply the principal methods and tools used in Market Research and Customer Insights.
Analyse realistic situations and make evidence-based decisions related to Market Research and Customer Insights.
Evaluate performance, risk and control requirements in Market Research and Customer Insights.
Develop a practical implementation or improvement plan for Market Research and Customer Insights.

Who Should Attend

Professionals, specialists, supervisors and managers whose responsibilities involve market research and customer insights or who need to build practical capability in this area.

Programme Methodology

Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.

Learning Outcomes

Explain the essential concepts, terminology and professional context of Market Research and Customer Insights. Apply the principal methods and tools used in Market Research and Customer Insights. Analyse realistic situations and make evidence-based decisions related to Market Research and Customer Insights. Evaluate performance, risk and control requirements in Market Research and Customer Insights. Develop a practical implementation or improvement plan for Market Research and Customer Insights.

Prerequisites

No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.

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Course Outline

Day01

Market Research and Customer Insights: Foundations and Operating Context

  • Scope, terminology and professional context of Market Research and Customer Insights
  • Current practices and emerging trends in Market Research and Customer Insights
  • Roles, responsibilities and stakeholder expectations in Market Research and Customer Insights
  • Diagnostic assessment of current Market Research and Customer Insights practices
Day02

Core Methods and Tools for Market Research

  • Research objectives
  • Research design
  • Primary versus secondary research
  • Qualitative methods
Day03

Applied Practice in Market Research and Customer Insights

  • Quantitative methods
  • Sampling
  • Questionnaire design
  • Interview guides
Day04

Performance, Risk and Control in Market Research and Customer Insights

  • Data quality
  • Customer segmentation
  • Competitor analysis
  • Market sizing
Day05

Market Research and Customer Insights: Integrated Workshop and Implementation

  • Insight synthesis
  • Statistical interpretation
  • Research bias
  • Ethics and privacy
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What You Will Receive

Programme learning materials
Practical resources and templates where applicable
Kaizen completion certificate
Participant support throughout the learning week
Kaizen European Academy

Executive & Professional Development across selected European destinations.

CONTACT & INFORMATION

Website: www.kaizeneurope.academy
Contact: www.kaizeneurope.academy/#contact