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SM-016 Sales, Marketing and Customer Engagement
PROGRAMME BROCHURE

Pricing Strategy and Revenue Growth

An applied five-day programme focused specifically on Pricing Strategy and Revenue Growth.

Duration 5 days
Level Professional
Programme SM-016
KAIZEN EUROPEAN ACADEMY Executive & Professional Development www.kaizeneurope.academy
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Programme Overview

This five-day Kaizen European Academy programme is dedicated specifically to Pricing Strategy and Revenue Growth. It develops practical capability in Business Development, Pricing & Revenue through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.

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Learning Objectives

Explain the essential concepts, terminology and professional context of Pricing Strategy and Revenue Growth.
Apply the principal methods and tools used in Pricing Strategy and Revenue Growth.
Analyse realistic situations and make evidence-based decisions related to Pricing Strategy and Revenue Growth.
Evaluate performance, risk and control requirements in Pricing Strategy and Revenue Growth.
Develop a practical implementation or improvement plan for Pricing Strategy and Revenue Growth.

Who Should Attend

Professionals, specialists, supervisors and managers whose responsibilities involve pricing strategy and revenue growth or who need to build practical capability in this area.

Programme Methodology

Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.

Learning Outcomes

Explain the essential concepts, terminology and professional context of Pricing Strategy and Revenue Growth. Apply the principal methods and tools used in Pricing Strategy and Revenue Growth. Analyse realistic situations and make evidence-based decisions related to Pricing Strategy and Revenue Growth. Evaluate performance, risk and control requirements in Pricing Strategy and Revenue Growth. Develop a practical implementation or improvement plan for Pricing Strategy and Revenue Growth.

Prerequisites

No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.

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Course Outline

Day01

Pricing Strategy and Revenue Growth: Foundations and Operating Context

  • Scope, terminology and professional context of Pricing Strategy and Revenue Growth
  • Current practices and emerging trends in Pricing Strategy and Revenue Growth
  • Roles, responsibilities and stakeholder expectations in Pricing Strategy and Revenue Growth
  • Diagnostic assessment of current Pricing Strategy and Revenue Growth practices
Day02

Core Methods and Tools for Business Development

  • Growth strategy
  • Market attractiveness
  • Ideal customer profile
  • Opportunity identification
Day03

Applied Practice in Pricing & Revenue

  • Partnership strategy
  • Channel development
  • Business development funnel
  • Qualification
Day04

Performance, Risk and Control in Pricing Strategy and Revenue Growth

  • Value proposition
  • Commercial proposals
  • Strategic networking
  • Negotiation
Day05

Pricing Strategy and Revenue Growth: Integrated Workshop and Implementation

  • Pipeline management
  • Revenue forecasting
  • Growth economics
  • Market-entry considerations
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What You Will Receive

Programme learning materials
Practical resources and templates where applicable
Kaizen completion certificate
Participant support throughout the learning week
Kaizen European Academy

Executive & Professional Development across selected European destinations.

CONTACT & INFORMATION

Website: www.kaizeneurope.academy
Contact: www.kaizeneurope.academy/#contact