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SM-004 Sales, Marketing and Customer Engagement
PROGRAMME BROCHURE

Professional Selling Skills

An applied five-day programme focused specifically on Professional Selling Skills.

Duration 5 days
Level Professional
Programme SM-004
KAIZEN EUROPEAN ACADEMY Executive & Professional Development www.kaizeneurope.academy
01

Programme Overview

This five-day Kaizen European Academy programme is dedicated specifically to Professional Selling Skills. It develops practical capability in Sales through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.

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Learning Objectives

Explain the essential concepts, terminology and professional context of Professional Selling Skills.
Apply the principal methods and tools used in Professional Selling Skills.
Analyse realistic situations and make evidence-based decisions related to Professional Selling Skills.
Evaluate performance, risk and control requirements in Professional Selling Skills.
Develop a practical implementation or improvement plan for Professional Selling Skills.

Who Should Attend

Professionals, specialists, supervisors and managers whose responsibilities involve professional selling skills or who need to build practical capability in this area.

Programme Methodology

Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.

Learning Outcomes

Explain the essential concepts, terminology and professional context of Professional Selling Skills. Apply the principal methods and tools used in Professional Selling Skills. Analyse realistic situations and make evidence-based decisions related to Professional Selling Skills. Evaluate performance, risk and control requirements in Professional Selling Skills. Develop a practical implementation or improvement plan for Professional Selling Skills.

Prerequisites

No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.

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Course Outline

Day01

Professional Selling Skills: Foundations and Operating Context

  • Scope, terminology and professional context of Professional Selling Skills
  • Current practices and emerging trends in Professional Selling Skills
  • Roles, responsibilities and stakeholder expectations in Professional Selling Skills
  • Diagnostic assessment of current Professional Selling Skills practices
Day02

Core Methods and Tools for Sales

  • Sales process and funnel
  • Prospecting and qualification
  • Needs discovery
  • Consultative questioning
Day03

Applied Practice in Professional Selling Skills

  • Value proposition
  • Solution positioning
  • Handling objections
  • Negotiation
Day04

Performance, Risk and Control in Professional Selling Skills

  • Closing techniques
  • Follow-up and pipeline discipline
  • CRM usage
  • Forecasting
Day05

Professional Selling Skills: Integrated Workshop and Implementation

  • Sales productivity
  • Account expansion
  • Sales metrics
  • Buyer psychology
04

What You Will Receive

Programme learning materials
Practical resources and templates where applicable
Kaizen completion certificate
Participant support throughout the learning week
Kaizen European Academy

Executive & Professional Development across selected European destinations.

CONTACT & INFORMATION

Website: www.kaizeneurope.academy
Contact: www.kaizeneurope.academy/#contact