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SM-012 Sales, Marketing and Customer Engagement
PROGRAMME BROCHURE

Social Media Marketing

An applied five-day programme focused specifically on Social Media Marketing.

Duration 5 days
Level Professional
Programme SM-012
KAIZEN EUROPEAN ACADEMY Executive & Professional Development www.kaizeneurope.academy
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Programme Overview

This five-day Kaizen European Academy programme is dedicated specifically to Social Media Marketing. It develops practical capability in SOC through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.

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Learning Objectives

Explain the essential concepts, terminology and professional context of Social Media Marketing.
Apply the principal methods and tools used in Social Media Marketing.
Analyse realistic situations and make evidence-based decisions related to Social Media Marketing.
Evaluate performance, risk and control requirements in Social Media Marketing.
Develop a practical implementation or improvement plan for Social Media Marketing.

Who Should Attend

Professionals, specialists, supervisors and managers whose responsibilities involve social media marketing or who need to build practical capability in this area.

Programme Methodology

Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.

Learning Outcomes

Explain the essential concepts, terminology and professional context of Social Media Marketing. Apply the principal methods and tools used in Social Media Marketing. Analyse realistic situations and make evidence-based decisions related to Social Media Marketing. Evaluate performance, risk and control requirements in Social Media Marketing. Develop a practical implementation or improvement plan for Social Media Marketing.

Prerequisites

No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.

Kaizen European Academy ยท Executive & Professional DevelopmentSM-012
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Course Outline

Day01

Social Media Marketing: Foundations and Operating Context

  • Scope, terminology and professional context of Social Media Marketing
  • Current practices and emerging trends in Social Media Marketing
  • Roles, responsibilities and stakeholder expectations in Social Media Marketing
  • Diagnostic assessment of current Social Media Marketing practices
Day02

Core Methods and Tools for SOC

  • SOC mission and operating model
  • SOC tiers and roles
  • Logging architecture
  • SIEM concepts
Day03

Applied Practice in Social Media Marketing

  • Use cases
  • Detection rules
  • Alert triage
  • Investigation workflow
Day04

Performance, Risk and Control in Social Media Marketing

  • Threat intelligence
  • EDR and NDR concepts
  • Escalation
  • Incident handoff
Day05

Social Media Marketing: Integrated Workshop and Implementation

  • Case management
  • SOC metrics
  • Threat hunting
  • Playbooks
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What You Will Receive

Programme learning materials
Practical resources and templates where applicable
Kaizen completion certificate
Participant support throughout the learning week
Kaizen European Academy

Executive & Professional Development across selected European destinations.

CONTACT & INFORMATION

Website: www.kaizeneurope.academy
Contact: www.kaizeneurope.academy/#contact

Kaizen European Academywww.kaizeneurope.academy