01 · Who Should Attend
Who Should Attend
Professionals, specialists, supervisors and managers whose responsibilities involve corporate communication or who need to build practical capability in this area.
← Back to catalogue
Corporate Communication
An applied five-day programme focused specifically on Corporate Communication.
Programme at a glance
ReferencePR-002
Duration5 days
LevelProfessional
Learning topics20
This five-day Kaizen European Academy programme is dedicated specifically to Corporate Communication. It develops practical capability in Corporate Communication through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.
Explain the essential concepts, terminology and professional context of Corporate Communication.
Apply the principal methods and tools used in Corporate Communication.
Analyse realistic situations and make evidence-based decisions related to Corporate Communication.
Evaluate performance, risk and control requirements in Corporate Communication.
Develop a practical implementation or improvement plan for Corporate Communication.
02 · Programme Methodology
Programme Methodology
Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.
03 · Learning Outcomes
Learning Outcomes
Explain the essential concepts, terminology and professional context of Corporate Communication. Apply the principal methods and tools used in Corporate Communication. Analyse realistic situations and make evidence-based decisions related to Corporate Communication. Evaluate performance, risk and control requirements in Corporate Communication. Develop a practical implementation or improvement plan for Corporate Communication.
04 · Prerequisites
Prerequisites
No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.
Day
01
Module 1
Corporate Communication: Foundations and Operating Context
Scope, terminology and professional context of Corporate Communication
Current practices and emerging trends in Corporate Communication
Roles, responsibilities and stakeholder expectations in Corporate Communication
Diagnostic assessment of current Corporate Communication practices
Day
02
Module 2
Core Methods and Tools for Corporate Communication
PR strategy
reputation
stakeholders
media relations
Day
03
Module 3
Applied Practice in Corporate Communication
messaging
content
public affairs
internal communication
Day
04
Module 4
Performance, Risk and Control in Corporate Communication
crisis communication
issues management
social media
executive communication
Day
05
Module 5
Corporate Communication: Integrated Workshop and Implementation
brand reputation
measurement
media monitoring
governance
Live learning calendar
Request a private session →Upcoming dates for this programme
Choose one of the next planned European dates, or create a private delivery around your own schedule.
PRIVATERequest a private session →
Create your private learning experience
No public date is currently displayed for this programme. Choose the programme, preferred city and approximate dates. We will organise the venue, trainer and delivery format around your requirements.
Choose your learning destination
European training destinations
This programme can be scheduled across our European training destinations. Venue and trainer are confirmed separately for each session.
39cities
20countries
Final venue, dates and trainer are confirmed when the session is scheduled.
KAIZEN EUROPEAN ACADEMY