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Public Relations and Corporate Communication PR-013

Digital PR and Social Media

An applied five-day programme focused specifically on Digital PR and Social Media.

Programme at a glance
ReferencePR-013
Duration5 days
LevelProfessional
Learning topics20
KAIZEN EUROPEAN ACADEMY

Programme overview

This five-day Kaizen European Academy programme is dedicated specifically to Digital PR and Social Media. It develops practical capability in SOC through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.

What you will gain

Learning objectives

Explain the essential concepts, terminology and professional context of Digital PR and Social Media.

Apply the principal methods and tools used in Digital PR and Social Media.

Analyse realistic situations and make evidence-based decisions related to Digital PR and Social Media.

Evaluate performance, risk and control requirements in Digital PR and Social Media.

Develop a practical implementation or improvement plan for Digital PR and Social Media.

01 · Who Should Attend

Who Should Attend

Professionals, specialists, supervisors and managers whose responsibilities involve digital pr and social media or who need to build practical capability in this area.

02 · Programme Methodology

Programme Methodology

Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.

03 · Learning Outcomes

Learning Outcomes

Explain the essential concepts, terminology and professional context of Digital PR and Social Media. Apply the principal methods and tools used in Digital PR and Social Media. Analyse realistic situations and make evidence-based decisions related to Digital PR and Social Media. Evaluate performance, risk and control requirements in Digital PR and Social Media. Develop a practical implementation or improvement plan for Digital PR and Social Media.

04 · Prerequisites

Prerequisites

No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.

Academic journey

Course Outline

A structured day-by-day learning agenda designed around practical application and progressive skill development.

Day
01
Module 1

Digital PR and Social Media: Foundations and Operating Context

Scope, terminology and professional context of Digital PR and Social Media

Current practices and emerging trends in Digital PR and Social Media

Roles, responsibilities and stakeholder expectations in Digital PR and Social Media

Diagnostic assessment of current Digital PR and Social Media practices

Day
02
Module 2

Core Methods and Tools for SOC

SOC mission and operating model

SOC tiers and roles

Logging architecture

SIEM concepts

Day
03
Module 3

Applied Practice in Digital PR and Social Media

Use cases

Detection rules

Alert triage

Investigation workflow

Day
04
Module 4

Performance, Risk and Control in Digital PR and Social Media

Threat intelligence

EDR and NDR concepts

Escalation

Incident handoff

Day
05
Module 5

Digital PR and Social Media: Integrated Workshop and Implementation

Case management

SOC metrics

Threat hunting

Playbooks

KAIZEN EUROPEAN ACADEMY

What You Will Receive

01
Programme learning materials
02
Practical resources and templates where applicable
03
Kaizen completion certificate
04
Participant support throughout the learning week
Live learning calendar

Upcoming dates for this programme

Choose one of the next planned European dates, or create a private delivery around your own schedule.

Request a private session →
19 Oct 2026
Public Relations and Corporate Communication Open for registration

Digital PR and Social Media

Launch rate€3,650per participant
Corporate Group AdvantageSave 15% from the second participant
Amsterdam NL 19–23 Oct 2026 5 days
Register for this session
Choose your learning destination

European training destinations

This programme can be scheduled across our European training destinations. Venue and trainer are confirmed separately for each session.

39cities
20countries
Cities with upcoming sessions

This programme already has upcoming dates in the following destinations.

1

Final venue, dates and trainer are confirmed when the session is scheduled.