01 · Who Should Attend
Who Should Attend
Professionals, specialists, supervisors and managers whose responsibilities involve public affairs management or who need to build practical capability in this area.
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Public Affairs Management
An applied five-day programme focused specifically on Public Affairs Management.
Programme at a glance
ReferencePR-010
Duration5 days
LevelProfessional
Learning topics20
This five-day Kaizen European Academy programme is dedicated specifically to Public Affairs Management. It develops practical capability in Public Affairs through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.
Explain the essential concepts, terminology and professional context of Public Affairs Management.
Apply the principal methods and tools used in Public Affairs Management.
Analyse realistic situations and make evidence-based decisions related to Public Affairs Management.
Evaluate performance, risk and control requirements in Public Affairs Management.
Develop a practical implementation or improvement plan for Public Affairs Management.
02 · Programme Methodology
Programme Methodology
Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.
03 · Learning Outcomes
Learning Outcomes
Explain the essential concepts, terminology and professional context of Public Affairs Management. Apply the principal methods and tools used in Public Affairs Management. Analyse realistic situations and make evidence-based decisions related to Public Affairs Management. Evaluate performance, risk and control requirements in Public Affairs Management. Develop a practical implementation or improvement plan for Public Affairs Management.
04 · Prerequisites
Prerequisites
No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.
Day
01
Module 1
Public Affairs Management: Foundations and Operating Context
Scope, terminology and professional context of Public Affairs Management
Current practices and emerging trends in Public Affairs Management
Roles, responsibilities and stakeholder expectations in Public Affairs Management
Diagnostic assessment of current Public Affairs Management practices
Day
02
Module 2
Core Methods and Tools for Public Affairs Management
PR strategy
reputation
stakeholders
media relations
Day
03
Module 3
Applied Practice in Public Affairs Management
messaging
content
public affairs
internal communication
Day
04
Module 4
Performance, Risk and Control in Public Affairs Management
crisis communication
issues management
social media
executive communication
Day
05
Module 5
Public Affairs Management: Integrated Workshop and Implementation
brand reputation
measurement
media monitoring
governance
Live learning calendar
Request a private session →Upcoming dates for this programme
Choose one of the next planned European dates, or create a private delivery around your own schedule.
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No public date is currently displayed for this programme. Choose the programme, preferred city and approximate dates. We will organise the venue, trainer and delivery format around your requirements.
Choose your learning destination
European training destinations
This programme can be scheduled across our European training destinations. Venue and trainer are confirmed separately for each session.
39cities
20countries
Final venue, dates and trainer are confirmed when the session is scheduled.
KAIZEN EUROPEAN ACADEMY