01 · Who Should Attend
Who Should Attend
Professionals, specialists, supervisors and managers whose responsibilities involve b2b sales strategy or who need to build practical capability in this area.
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B2B Sales Strategy
An applied five-day programme focused specifically on B2B Sales Strategy.
Programme at a glance
ReferenceSM-010
Duration5 days
LevelProfessional
Learning topics20
This five-day Kaizen European Academy programme is dedicated specifically to B2B Sales Strategy. It develops practical capability in Sales through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.
Explain the essential concepts, terminology and professional context of B2B Sales Strategy.
Apply the principal methods and tools used in B2B Sales Strategy.
Analyse realistic situations and make evidence-based decisions related to B2B Sales Strategy.
Evaluate performance, risk and control requirements in B2B Sales Strategy.
Develop a practical implementation or improvement plan for B2B Sales Strategy.
02 · Programme Methodology
Programme Methodology
Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.
03 · Learning Outcomes
Learning Outcomes
Explain the essential concepts, terminology and professional context of B2B Sales Strategy. Apply the principal methods and tools used in B2B Sales Strategy. Analyse realistic situations and make evidence-based decisions related to B2B Sales Strategy. Evaluate performance, risk and control requirements in B2B Sales Strategy. Develop a practical implementation or improvement plan for B2B Sales Strategy.
04 · Prerequisites
Prerequisites
No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.
Day
01
Module 1
B2B Sales Strategy: Foundations and Operating Context
Scope, terminology and professional context of B2B Sales Strategy
Current practices and emerging trends in B2B Sales Strategy
Roles, responsibilities and stakeholder expectations in B2B Sales Strategy
Diagnostic assessment of current B2B Sales Strategy practices
Day
02
Module 2
Core Methods and Tools for Sales
Sales process and funnel
Prospecting and qualification
Needs discovery
Consultative questioning
Day
03
Module 3
Applied Practice in B2B Sales Strategy
Value proposition
Solution positioning
Handling objections
Negotiation
Day
04
Module 4
Performance, Risk and Control in B2B Sales Strategy
Closing techniques
Follow-up and pipeline discipline
CRM usage
Forecasting
Day
05
Module 5
B2B Sales Strategy: Integrated Workshop and Implementation
Sales productivity
Account expansion
Sales metrics
Buyer psychology
Live learning calendar
Request a private session →Upcoming dates for this programme
Choose one of the next planned European dates, or create a private delivery around your own schedule.
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No public date is currently displayed for this programme. Choose the programme, preferred city and approximate dates. We will organise the venue, trainer and delivery format around your requirements.
Choose your learning destination
European training destinations
This programme can be scheduled across our European training destinations. Venue and trainer are confirmed separately for each session.
39cities
20countries
Final venue, dates and trainer are confirmed when the session is scheduled.
KAIZEN EUROPEAN ACADEMY