← Back to catalogue
Sales, Marketing and Customer Engagement SM-009

Business Development and Growth

An applied five-day programme focused specifically on Business Development and Growth.

Programme at a glance
ReferenceSM-009
Duration5 days
LevelProfessional
Learning topics20
KAIZEN EUROPEAN ACADEMY

Programme overview

This five-day Kaizen European Academy programme is dedicated specifically to Business Development and Growth. It develops practical capability in Business Development through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.

What you will gain

Learning objectives

Explain the essential concepts, terminology and professional context of Business Development and Growth.

Apply the principal methods and tools used in Business Development and Growth.

Analyse realistic situations and make evidence-based decisions related to Business Development and Growth.

Evaluate performance, risk and control requirements in Business Development and Growth.

Develop a practical implementation or improvement plan for Business Development and Growth.

01 · Who Should Attend

Who Should Attend

Professionals, specialists, supervisors and managers whose responsibilities involve business development and growth or who need to build practical capability in this area.

02 · Programme Methodology

Programme Methodology

Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.

03 · Learning Outcomes

Learning Outcomes

Explain the essential concepts, terminology and professional context of Business Development and Growth. Apply the principal methods and tools used in Business Development and Growth. Analyse realistic situations and make evidence-based decisions related to Business Development and Growth. Evaluate performance, risk and control requirements in Business Development and Growth. Develop a practical implementation or improvement plan for Business Development and Growth.

04 · Prerequisites

Prerequisites

No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.

Academic journey

Course Outline

A structured day-by-day learning agenda designed around practical application and progressive skill development.

Day
01
Module 1

Business Development and Growth: Foundations and Operating Context

Scope, terminology and professional context of Business Development and Growth

Current practices and emerging trends in Business Development and Growth

Roles, responsibilities and stakeholder expectations in Business Development and Growth

Diagnostic assessment of current Business Development and Growth practices

Day
02
Module 2

Core Methods and Tools for Business Development

Growth strategy

Market attractiveness

Ideal customer profile

Opportunity identification

Day
03
Module 3

Applied Practice in Business Development and Growth

Partnership strategy

Channel development

Business development funnel

Qualification

Day
04
Module 4

Performance, Risk and Control in Business Development and Growth

Value proposition

Commercial proposals

Strategic networking

Negotiation

Day
05
Module 5

Business Development and Growth: Integrated Workshop and Implementation

Pipeline management

Revenue forecasting

Growth economics

Market-entry considerations

KAIZEN EUROPEAN ACADEMY

What You Will Receive

01
Programme learning materials
02
Practical resources and templates where applicable
03
Kaizen completion certificate
04
Participant support throughout the learning week
Live learning calendar

Upcoming dates for this programme

Choose one of the next planned European dates, or create a private delivery around your own schedule.

Request a private session →
PRIVATE

Create your private learning experience

No public date is currently displayed for this programme. Choose the programme, preferred city and approximate dates. We will organise the venue, trainer and delivery format around your requirements.

Request a private session →
Choose your learning destination

European training destinations

This programme can be scheduled across our European training destinations. Venue and trainer are confirmed separately for each session.

39cities
20countries

Final venue, dates and trainer are confirmed when the session is scheduled.