An applied five-day programme focused specifically on CRM and Customer Lifecycle Management.
This five-day Kaizen European Academy programme is dedicated specifically to CRM and Customer Lifecycle Management. It develops practical capability in CRM Customer Lifecycle through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.
Explain the essential concepts, terminology and professional context of CRM and Customer Lifecycle Management.
Apply the principal methods and tools used in CRM and Customer Lifecycle Management.
Analyse realistic situations and make evidence-based decisions related to CRM and Customer Lifecycle Management.
Evaluate performance, risk and control requirements in CRM and Customer Lifecycle Management.
Develop a practical implementation or improvement plan for CRM and Customer Lifecycle Management.
Professionals, specialists, supervisors and managers whose responsibilities involve crm and customer lifecycle management or who need to build practical capability in this area.
Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.
Explain the essential concepts, terminology and professional context of CRM and Customer Lifecycle Management. Apply the principal methods and tools used in CRM and Customer Lifecycle Management. Analyse realistic situations and make evidence-based decisions related to CRM and Customer Lifecycle Management. Evaluate performance, risk and control requirements in CRM and Customer Lifecycle Management. Develop a practical implementation or improvement plan for CRM and Customer Lifecycle Management.
No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.
Scope, terminology and professional context of CRM and Customer Lifecycle Management
Current practices and emerging trends in CRM and Customer Lifecycle Management
Roles, responsibilities and stakeholder expectations in CRM and Customer Lifecycle Management
Diagnostic assessment of current CRM and Customer Lifecycle Management practices
customer insight
segmentation
positioning
value proposition
lead generation
sales process
customer journey
account management
negotiation
pricing
campaigns
CRM
forecasting
commercial KPIs
retention
growth
Choose one of the next planned European dates, or create a private delivery around your own schedule.
No public date is currently displayed for this programme. Choose the programme, preferred city and approximate dates. We will organise the venue, trainer and delivery format around your requirements.
This programme can be scheduled across our European training destinations. Venue and trainer are confirmed separately for each session.
Final venue, dates and trainer are confirmed when the session is scheduled.