An applied five-day programme focused specifically on Digital Marketing Strategy.
This five-day Kaizen European Academy programme is dedicated specifically to Digital Marketing Strategy. It develops practical capability in Digital Marketing through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.
Explain the essential concepts, terminology and professional context of Digital Marketing Strategy.
Apply the principal methods and tools used in Digital Marketing Strategy.
Analyse realistic situations and make evidence-based decisions related to Digital Marketing Strategy.
Evaluate performance, risk and control requirements in Digital Marketing Strategy.
Develop a practical implementation or improvement plan for Digital Marketing Strategy.
Professionals, specialists, supervisors and managers whose responsibilities involve digital marketing strategy or who need to build practical capability in this area.
Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.
Explain the essential concepts, terminology and professional context of Digital Marketing Strategy. Apply the principal methods and tools used in Digital Marketing Strategy. Analyse realistic situations and make evidence-based decisions related to Digital Marketing Strategy. Evaluate performance, risk and control requirements in Digital Marketing Strategy. Develop a practical implementation or improvement plan for Digital Marketing Strategy.
No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.
Scope, terminology and professional context of Digital Marketing Strategy
Current practices and emerging trends in Digital Marketing Strategy
Roles, responsibilities and stakeholder expectations in Digital Marketing Strategy
Diagnostic assessment of current Digital Marketing Strategy practices
Digital marketing strategy
Customer personas
Customer journey
Content strategy
SEO fundamentals
Paid search
Social media marketing
Email marketing
Landing pages and conversion
Marketing automation
Campaign measurement
Attribution concepts
Web analytics
Lead generation
Remarketing
A/B testing
Choose one of the next planned European dates, or create a private delivery around your own schedule.
No public date is currently displayed for this programme. Choose the programme, preferred city and approximate dates. We will organise the venue, trainer and delivery format around your requirements.
This programme can be scheduled across our European training destinations. Venue and trainer are confirmed separately for each session.
Final venue, dates and trainer are confirmed when the session is scheduled.