An applied five-day programme focused specifically on Market Research and Customer Insights.
This five-day Kaizen European Academy programme is dedicated specifically to Market Research and Customer Insights. It develops practical capability in Market Research through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.
Explain the essential concepts, terminology and professional context of Market Research and Customer Insights.
Apply the principal methods and tools used in Market Research and Customer Insights.
Analyse realistic situations and make evidence-based decisions related to Market Research and Customer Insights.
Evaluate performance, risk and control requirements in Market Research and Customer Insights.
Develop a practical implementation or improvement plan for Market Research and Customer Insights.
Professionals, specialists, supervisors and managers whose responsibilities involve market research and customer insights or who need to build practical capability in this area.
Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.
Explain the essential concepts, terminology and professional context of Market Research and Customer Insights. Apply the principal methods and tools used in Market Research and Customer Insights. Analyse realistic situations and make evidence-based decisions related to Market Research and Customer Insights. Evaluate performance, risk and control requirements in Market Research and Customer Insights. Develop a practical implementation or improvement plan for Market Research and Customer Insights.
No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.
Scope, terminology and professional context of Market Research and Customer Insights
Current practices and emerging trends in Market Research and Customer Insights
Roles, responsibilities and stakeholder expectations in Market Research and Customer Insights
Diagnostic assessment of current Market Research and Customer Insights practices
Research objectives
Research design
Primary versus secondary research
Qualitative methods
Quantitative methods
Sampling
Questionnaire design
Interview guides
Data quality
Customer segmentation
Competitor analysis
Market sizing
Insight synthesis
Statistical interpretation
Research bias
Ethics and privacy
Choose one of the next planned European dates, or create a private delivery around your own schedule.
No public date is currently displayed for this programme. Choose the programme, preferred city and approximate dates. We will organise the venue, trainer and delivery format around your requirements.
This programme can be scheduled across our European training destinations. Venue and trainer are confirmed separately for each session.
Final venue, dates and trainer are confirmed when the session is scheduled.