An applied five-day programme focused specifically on Marketing Planning and Brand Management.
This five-day Kaizen European Academy programme is dedicated specifically to Marketing Planning and Brand Management. It develops practical capability in Brand Management through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.
Explain the essential concepts, terminology and professional context of Marketing Planning and Brand Management.
Apply the principal methods and tools used in Marketing Planning and Brand Management.
Analyse realistic situations and make evidence-based decisions related to Marketing Planning and Brand Management.
Evaluate performance, risk and control requirements in Marketing Planning and Brand Management.
Develop a practical implementation or improvement plan for Marketing Planning and Brand Management.
Professionals, specialists, supervisors and managers whose responsibilities involve marketing planning and brand management or who need to build practical capability in this area.
Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.
Explain the essential concepts, terminology and professional context of Marketing Planning and Brand Management. Apply the principal methods and tools used in Marketing Planning and Brand Management. Analyse realistic situations and make evidence-based decisions related to Marketing Planning and Brand Management. Evaluate performance, risk and control requirements in Marketing Planning and Brand Management. Develop a practical implementation or improvement plan for Marketing Planning and Brand Management.
No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.
Scope, terminology and professional context of Marketing Planning and Brand Management
Current practices and emerging trends in Marketing Planning and Brand Management
Roles, responsibilities and stakeholder expectations in Marketing Planning and Brand Management
Diagnostic assessment of current Marketing Planning and Brand Management practices
Brand purpose and positioning
Brand architecture
Target audience
Brand identity
Value proposition
Brand personality
Brand equity
Competitive differentiation
Brand experience
Campaign consistency
Internal brand alignment
Brand governance
Brand tracking
Reputation interfaces
Portfolio branding
Rebranding considerations
Choose one of the next planned European dates, or create a private delivery around your own schedule.
No public date is currently displayed for this programme. Choose the programme, preferred city and approximate dates. We will organise the venue, trainer and delivery format around your requirements.
This programme can be scheduled across our European training destinations. Venue and trainer are confirmed separately for each session.
Final venue, dates and trainer are confirmed when the session is scheduled.