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Sales, Marketing and Customer Engagement SM-016

Pricing Strategy and Revenue Growth

An applied five-day programme focused specifically on Pricing Strategy and Revenue Growth.

Programme at a glance
ReferenceSM-016
Duration5 days
LevelProfessional
Learning topics20
KAIZEN EUROPEAN ACADEMY

Programme overview

This five-day Kaizen European Academy programme is dedicated specifically to Pricing Strategy and Revenue Growth. It develops practical capability in Business Development, Pricing & Revenue through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.

What you will gain

Learning objectives

Explain the essential concepts, terminology and professional context of Pricing Strategy and Revenue Growth.

Apply the principal methods and tools used in Pricing Strategy and Revenue Growth.

Analyse realistic situations and make evidence-based decisions related to Pricing Strategy and Revenue Growth.

Evaluate performance, risk and control requirements in Pricing Strategy and Revenue Growth.

Develop a practical implementation or improvement plan for Pricing Strategy and Revenue Growth.

01 · Who Should Attend

Who Should Attend

Professionals, specialists, supervisors and managers whose responsibilities involve pricing strategy and revenue growth or who need to build practical capability in this area.

02 · Programme Methodology

Programme Methodology

Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.

03 · Learning Outcomes

Learning Outcomes

Explain the essential concepts, terminology and professional context of Pricing Strategy and Revenue Growth. Apply the principal methods and tools used in Pricing Strategy and Revenue Growth. Analyse realistic situations and make evidence-based decisions related to Pricing Strategy and Revenue Growth. Evaluate performance, risk and control requirements in Pricing Strategy and Revenue Growth. Develop a practical implementation or improvement plan for Pricing Strategy and Revenue Growth.

04 · Prerequisites

Prerequisites

No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.

Academic journey

Course Outline

A structured day-by-day learning agenda designed around practical application and progressive skill development.

Day
01
Module 1

Pricing Strategy and Revenue Growth: Foundations and Operating Context

Scope, terminology and professional context of Pricing Strategy and Revenue Growth

Current practices and emerging trends in Pricing Strategy and Revenue Growth

Roles, responsibilities and stakeholder expectations in Pricing Strategy and Revenue Growth

Diagnostic assessment of current Pricing Strategy and Revenue Growth practices

Day
02
Module 2

Core Methods and Tools for Business Development

Growth strategy

Market attractiveness

Ideal customer profile

Opportunity identification

Day
03
Module 3

Applied Practice in Pricing & Revenue

Partnership strategy

Channel development

Business development funnel

Qualification

Day
04
Module 4

Performance, Risk and Control in Pricing Strategy and Revenue Growth

Value proposition

Commercial proposals

Strategic networking

Negotiation

Day
05
Module 5

Pricing Strategy and Revenue Growth: Integrated Workshop and Implementation

Pipeline management

Revenue forecasting

Growth economics

Market-entry considerations

KAIZEN EUROPEAN ACADEMY

What You Will Receive

01
Programme learning materials
02
Practical resources and templates where applicable
03
Kaizen completion certificate
04
Participant support throughout the learning week
Live learning calendar

Upcoming dates for this programme

Choose one of the next planned European dates, or create a private delivery around your own schedule.

Request a private session →
PRIVATE

Create your private learning experience

No public date is currently displayed for this programme. Choose the programme, preferred city and approximate dates. We will organise the venue, trainer and delivery format around your requirements.

Request a private session →
Choose your learning destination

European training destinations

This programme can be scheduled across our European training destinations. Venue and trainer are confirmed separately for each session.

39cities
20countries

Final venue, dates and trainer are confirmed when the session is scheduled.