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Sales, Marketing and Customer Engagement SM-004

Professional Selling Skills

An applied five-day programme focused specifically on Professional Selling Skills.

Programme at a glance
ReferenceSM-004
Duration5 days
LevelProfessional
Learning topics20
KAIZEN EUROPEAN ACADEMY

Programme overview

This five-day Kaizen European Academy programme is dedicated specifically to Professional Selling Skills. It develops practical capability in Sales through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.

What you will gain

Learning objectives

Explain the essential concepts, terminology and professional context of Professional Selling Skills.

Apply the principal methods and tools used in Professional Selling Skills.

Analyse realistic situations and make evidence-based decisions related to Professional Selling Skills.

Evaluate performance, risk and control requirements in Professional Selling Skills.

Develop a practical implementation or improvement plan for Professional Selling Skills.

01 · Who Should Attend

Who Should Attend

Professionals, specialists, supervisors and managers whose responsibilities involve professional selling skills or who need to build practical capability in this area.

02 · Programme Methodology

Programme Methodology

Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.

03 · Learning Outcomes

Learning Outcomes

Explain the essential concepts, terminology and professional context of Professional Selling Skills. Apply the principal methods and tools used in Professional Selling Skills. Analyse realistic situations and make evidence-based decisions related to Professional Selling Skills. Evaluate performance, risk and control requirements in Professional Selling Skills. Develop a practical implementation or improvement plan for Professional Selling Skills.

04 · Prerequisites

Prerequisites

No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.

Academic journey

Course Outline

A structured day-by-day learning agenda designed around practical application and progressive skill development.

Day
01
Module 1

Professional Selling Skills: Foundations and Operating Context

Scope, terminology and professional context of Professional Selling Skills

Current practices and emerging trends in Professional Selling Skills

Roles, responsibilities and stakeholder expectations in Professional Selling Skills

Diagnostic assessment of current Professional Selling Skills practices

Day
02
Module 2

Core Methods and Tools for Sales

Sales process and funnel

Prospecting and qualification

Needs discovery

Consultative questioning

Day
03
Module 3

Applied Practice in Professional Selling Skills

Value proposition

Solution positioning

Handling objections

Negotiation

Day
04
Module 4

Performance, Risk and Control in Professional Selling Skills

Closing techniques

Follow-up and pipeline discipline

CRM usage

Forecasting

Day
05
Module 5

Professional Selling Skills: Integrated Workshop and Implementation

Sales productivity

Account expansion

Sales metrics

Buyer psychology

KAIZEN EUROPEAN ACADEMY

What You Will Receive

01
Programme learning materials
02
Practical resources and templates where applicable
03
Kaizen completion certificate
04
Participant support throughout the learning week
Live learning calendar

Upcoming dates for this programme

Choose one of the next planned European dates, or create a private delivery around your own schedule.

Request a private session →
PRIVATE

Create your private learning experience

No public date is currently displayed for this programme. Choose the programme, preferred city and approximate dates. We will organise the venue, trainer and delivery format around your requirements.

Request a private session →
Choose your learning destination

European training destinations

This programme can be scheduled across our European training destinations. Venue and trainer are confirmed separately for each session.

39cities
20countries

Final venue, dates and trainer are confirmed when the session is scheduled.