01 · Who Should Attend
Who Should Attend
Professionals, specialists, supervisors and managers whose responsibilities involve social media marketing or who need to build practical capability in this area.
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Social Media Marketing
An applied five-day programme focused specifically on Social Media Marketing.
Programme at a glance
ReferenceSM-012
Duration5 days
LevelProfessional
Learning topics20
This five-day Kaizen European Academy programme is dedicated specifically to Social Media Marketing. It develops practical capability in SOC through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.
Explain the essential concepts, terminology and professional context of Social Media Marketing.
Apply the principal methods and tools used in Social Media Marketing.
Analyse realistic situations and make evidence-based decisions related to Social Media Marketing.
Evaluate performance, risk and control requirements in Social Media Marketing.
Develop a practical implementation or improvement plan for Social Media Marketing.
02 · Programme Methodology
Programme Methodology
Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.
03 · Learning Outcomes
Learning Outcomes
Explain the essential concepts, terminology and professional context of Social Media Marketing. Apply the principal methods and tools used in Social Media Marketing. Analyse realistic situations and make evidence-based decisions related to Social Media Marketing. Evaluate performance, risk and control requirements in Social Media Marketing. Develop a practical implementation or improvement plan for Social Media Marketing.
04 · Prerequisites
Prerequisites
No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.
Day
01
Module 1
Social Media Marketing: Foundations and Operating Context
Scope, terminology and professional context of Social Media Marketing
Current practices and emerging trends in Social Media Marketing
Roles, responsibilities and stakeholder expectations in Social Media Marketing
Diagnostic assessment of current Social Media Marketing practices
Day
02
Module 2
Core Methods and Tools for SOC
SOC mission and operating model
SOC tiers and roles
Logging architecture
SIEM concepts
Day
03
Module 3
Applied Practice in Social Media Marketing
Use cases
Detection rules
Alert triage
Investigation workflow
Day
04
Module 4
Performance, Risk and Control in Social Media Marketing
Threat intelligence
EDR and NDR concepts
Escalation
Incident handoff
Day
05
Module 5
Social Media Marketing: Integrated Workshop and Implementation
Case management
SOC metrics
Threat hunting
Playbooks
Live learning calendar
Request a private session →Upcoming dates for this programme
Choose one of the next planned European dates, or create a private delivery around your own schedule.
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No public date is currently displayed for this programme. Choose the programme, preferred city and approximate dates. We will organise the venue, trainer and delivery format around your requirements.
Choose your learning destination
European training destinations
This programme can be scheduled across our European training destinations. Venue and trainer are confirmed separately for each session.
39cities
20countries
Final venue, dates and trainer are confirmed when the session is scheduled.
KAIZEN EUROPEAN ACADEMY