An applied five-day programme focused specifically on Strategic Marketing Management.
This five-day Kaizen European Academy programme is dedicated specifically to Strategic Marketing Management. It develops practical capability in Strategic Marketing through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.
Explain the essential concepts, terminology and professional context of Strategic Marketing Management.
Apply the principal methods and tools used in Strategic Marketing Management.
Analyse realistic situations and make evidence-based decisions related to Strategic Marketing Management.
Evaluate performance, risk and control requirements in Strategic Marketing Management.
Develop a practical implementation or improvement plan for Strategic Marketing Management.
Professionals, specialists, supervisors and managers whose responsibilities involve strategic marketing management or who need to build practical capability in this area.
Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.
Explain the essential concepts, terminology and professional context of Strategic Marketing Management. Apply the principal methods and tools used in Strategic Marketing Management. Analyse realistic situations and make evidence-based decisions related to Strategic Marketing Management. Evaluate performance, risk and control requirements in Strategic Marketing Management. Develop a practical implementation or improvement plan for Strategic Marketing Management.
No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.
Scope, terminology and professional context of Strategic Marketing Management
Current practices and emerging trends in Strategic Marketing Management
Roles, responsibilities and stakeholder expectations in Strategic Marketing Management
Diagnostic assessment of current Strategic Marketing Management practices
customer insight
segmentation
positioning
value proposition
lead generation
sales process
customer journey
account management
negotiation
pricing
campaigns
CRM
forecasting
commercial KPIs
retention
growth
Choose one of the next planned European dates, or create a private delivery around your own schedule.
This programme can be scheduled across our European training destinations. Venue and trainer are confirmed separately for each session.
Final venue, dates and trainer are confirmed when the session is scheduled.
