01 · Who Should Attend
Who Should Attend
Professionals, specialists, supervisors and managers whose responsibilities involve market entry strategy or who need to build practical capability in this area.
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Market Entry Strategy
An applied five-day programme focused specifically on Market Entry Strategy.
Programme at a glance
ReferenceSTRAT-014
Duration5 days
LevelProfessional
Learning topics20
This five-day Kaizen European Academy programme is dedicated specifically to Market Entry Strategy. It develops practical capability in Market Entry through structured explanation, applied tools, realistic scenarios and guided workshops. Participants move from core concepts to hands-on application, performance control and an implementation plan that can be transferred directly to their workplace.
Explain the essential concepts, terminology and professional context of Market Entry Strategy.
Apply the principal methods and tools used in Market Entry Strategy.
Analyse realistic situations and make evidence-based decisions related to Market Entry Strategy.
Evaluate performance, risk and control requirements in Market Entry Strategy.
Develop a practical implementation or improvement plan for Market Entry Strategy.
02 · Programme Methodology
Programme Methodology
Instructor-led explanation, facilitated discussion, subject-specific case studies, practical templates, individual and group exercises, simulations or technical scenarios where appropriate, peer review and a final implementation workshop.
03 · Learning Outcomes
Learning Outcomes
Explain the essential concepts, terminology and professional context of Market Entry Strategy. Apply the principal methods and tools used in Market Entry Strategy. Analyse realistic situations and make evidence-based decisions related to Market Entry Strategy. Evaluate performance, risk and control requirements in Market Entry Strategy. Develop a practical implementation or improvement plan for Market Entry Strategy.
04 · Prerequisites
Prerequisites
No formal prerequisite is required. Relevant professional experience is helpful; technical courses may assume basic familiarity with the operating environment.
Day
01
Module 1
Market Entry Strategy: Foundations and Operating Context
Scope, terminology and professional context of Market Entry Strategy
Current practices and emerging trends in Market Entry Strategy
Roles, responsibilities and stakeholder expectations in Market Entry Strategy
Diagnostic assessment of current Market Entry Strategy practices
Day
02
Module 2
Core Methods and Tools for Market Entry
Market attractiveness
Country screening
Customer demand
Competitive landscape
Day
03
Module 3
Applied Practice in Market Entry Strategy
Regulatory environment
Entry modes
Exporting
Licensing and franchising
Day
04
Module 4
Performance, Risk and Control in Market Entry Strategy
Joint ventures
Acquisitions
Greenfield entry
Partner selection
Day
05
Module 5
Market Entry Strategy: Integrated Workshop and Implementation
Pricing and localization
Go-to-market
Risk assessment
Investment requirements
Live learning calendar
Request a private session →Upcoming dates for this programme
Choose one of the next planned European dates, or create a private delivery around your own schedule.
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No public date is currently displayed for this programme. Choose the programme, preferred city and approximate dates. We will organise the venue, trainer and delivery format around your requirements.
Choose your learning destination
European training destinations
This programme can be scheduled across our European training destinations. Venue and trainer are confirmed separately for each session.
39cities
20countries
Final venue, dates and trainer are confirmed when the session is scheduled.
KAIZEN EUROPEAN ACADEMY